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Sports betting vs. the stock market: Which is riskier?

He asked for his identity to be withheld due to legal concerns.

“A lot of people regard investing as gambling, but I frequently say no. While many stocks offer steady returns, investors sometimes hit the jackpot (think: buying Apple back in early 2009 or Tesla in 2012).

All or nothing: Gambling on sports tends to be a zero-sum game. For example, a stop-loss order instructs a broker to dump a stock when it tumbles below a specific price.

Those are pretty good odds.

The betting appeal: Americans bet an estimated $380 billion each year on sports. People often invest in funds that buy dozens or even hundreds of stocks, which helps reduce the risk.

But don’t let those similarities fool you. Which casino in Atlantic City, Las Vegas or Macau pays the bettor 73% of the time?” said Sam Stovall, chief investment strategist at S&P Capital IQ.

Related: How $2 billion Clippers bet could pay off

“You can hold onto your betting tickets all your life, but you’re not going to get squat,” said Stovall. A bettor gambling on the Green Bay Packers will instantly lose his or her entire $500 bet if Aaron Rodgers and his teammates fail to win or cover the spread.

They both believe they can predict the future, and they sometimes fall into the trap of making decisions with their hearts instead of their brains. And of course, they both hate to lose.

Such hedging tools are not as readily or even feasible to sports gamblers, Fine said.

“Betting is more difficult and riskier,” said one resident of Hoboken, New Jersey, who bets on illegal gambling sites and also invests in stocks. The stock might go up and down some, but it typically doesn’t go to zero.

And investors have greater access to tools that can minimize the risk of losing money.

However, someone sinking $500 into Apple stock has little risk of losing that entire initial investment, especially in the short term. Gambling on sports may be more fun, but it’s definitely a more risky use of money than putting it in the stock market.. And in neither instance can you be guaranteed to be correct,” said Randall Fine, managing director of The Fine Point Group, one of the casino industry’s largest consulting firms.

Green Bay Packers sports gambling

Even the unlucky investors who jumped into the market at its peak in October 2007 eventually made their money back when stocks reclaimed their pre-recession levels in 2013.

To put it another way, the stock market is a lot more forgiving than the MGM Grand (let alone your local sports bookie).

CNNMoney (New York) August 31, 2014: 8:14 AM ET

That’s the percentage of time that Stovall’s research shows the S&P 500 — the gold standard in the stock market — has increased in value during the years since 1926.

Related: 4 reasons September could be good for stocks

A stock can theoretically be held onto for an infinite amount of time, but a sports bet can end in the blink of an eye.

The same can’t be said for those who bet big on the Denver Broncos last Super Bowl.

Gamblers and investors also have far different time horizons.

At the same time, investing in stocks actually carries higher upside potential. Heck, even his commercials are funny.

Investors also have the ability to spread their money out among many stocks.

Related: Apple and 9 other stocks hit new records

“A large, steady company has a low chance of plummeting and causing you to lose all your money, but even Peyton Manning doesn’t cover the spread sometimes,” he said.

But take it from one person who has lots of experience in both worlds.

In the long run, investors have the chance to make more money because there are fewer downside risks.

“You’re making a wager based on some facts and some intuitions. Gambling on football star Peyton Manning to win might seem like a safe bet, especially compared with picking winners in the stock market.

Manning is really, really good at what he does for a living. It’s easy to see why fans may be tempted to gamble on their favorite teams and athletes

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Booked! 10 things to know about celebrity sporting autobiographies

“For guns, read books. Now advances are very poor and you get what you can for serialization rights.”

“I have never been under pressure from a publisher and I have never extended a deadline,” he said.

Read: Alex Ferguson’s book: 10 things you need to know

The odd five minute chat here or there isn’t going to cut it — an author needs to live and breathe his subject for months if not years.

While a big name can usually be guaranteed to bring with them a loyal following who will buy whatever they release, the more casual observer needs a little more persuasion.

All but one of the six dates dotted around the UK have sold out and cost £40 a ticket, which includes a signed copy of the book that is currently retailing at £25 ($40).

“The subject of the book has to be honest about these things,” Ridley told CNN. “You get worried they are ignoring the depth of the book,” Ridley says. “Such is the difficulty of selling books. Initially we did three months of interviews — about 40 hours of tape.”

But get the ex-England captain talking about the influence of Alex Ferguson on his career or any of his famous ‘hairdryer’ moments and people will be gripped.

Another focused on former footballer Steve Claridge’s issues with betting while his most recent, on former English Premier League referee Mark Halsey dealt with his recovery from cancer.

Ian Ridley is the author of Mark Halsey’s autobiography Added Time: Surviving Cancer, Death Threats and the Premier League.

An extension of ‘drowning out the detractors’ includes a commitment to getting the book out on the streets in the first place.

Get it serialized

One good example is the recent autobiography of Swedish striker Zlatan Ibrahimovic, entitled ‘I am Zlatan’, that manages to captures his supreme confidence.

Not only does this help to prick the nation’s consciousness it can provide some valuable income in a world where the digital market is shredding the publishing industry slowly and steadily.

Any publicity is good publicity

“I love the interaction with my fans, but not only will I be able to do this in London, I will be able to sign for them in locations across the world.”

“Publishers have been burnt by ordinary sports books that were so dull, but that huge sums had been paid for. “As a writer you have to press ever detail out of them and make sure you draw out the material.”

Despite huge chunks of Ferguson’s books being reproduced — much to the chagrin of his ghostwriter Paul Hayward — it helped get the juicier bits of the text out in front of the public.

Story telling

Embrace the digital revolution

But with the help of one respected author of several big football autobiographies, Ian Ridley, whose book on former England captain Tony Adams sold a million copies, here are 10 key components to a successful sporting tome.

But after pointing out the consequences to Dein of attempting to gag Adams, Ridley saw the ex-Arsenal vice-president’s attitude completely change upon the book’s publication.

Ridley’s most famous subject was former England soccer captain Tony Adams, who famously battled alcohol addiction throughout the most successful parts of his career.

There followed three months of under-the-radar work that felt like the plot of a spy novel,” Ridley said. “Ghostwriting is much more of a skill than is recognized.”

Any book must bring the character to life in their own words — it is no good having David Beckham hypothesizing over the French renaissance period.

Serialization deals sometimes outweigh the advance for a book thanks to a lot of big names releasing books than turned out to be big duds.

Not only does this help with sales but it also helps to keep Ferguson and his book in the public eye, with many newspapers — both regional and national — covering the events.

They are global sporting superstars, and they’ve got a story to tell.

These days social media plays a huge role in the promotion of sports books with Twitter and Facebook campaigns an integral part of any launch.

When the proofs were sent to David Dein — then former vice-president of Adams’ club Arsenal — he was deeply unhappy says Ridley and was worried it painted the club in a bad light.

“I always like innovative and original ideas,” said Beckham. But any publicity is good publicity.

But whether the intention is to set the record straight, settle a few old scores or simply tell it like it is, the majority tend to live and die by their ghost writer.

That old adage rings true even more than ever in the instant digital world of today.

As part of Beckham’s media blitz the public were invited to a ‘global book signing’ via the former Los Angeles Galaxy star’s Facebook page, whch has 30.5 million ‘likes.’.

“When the book was released Dein came over to me with a smile on his face and said it was flying off the shelves in the club shop. He was delighted.”

“You have to capture their voice,” Ridley explains. I was introduced to a middle man who ran the merchandise to printers in Lithuania.”

Story highlights

Several high-profile figures have recently released sporting autobiographies

Alex Ferguson, David Beckham and Zlatan Ibrahimovic all have books out

But what are the 10 key commandments for a successfully ghostwritten tome?

Author Ian Ridley explains the vital ingredients necessary to produce a best seller

Any self respecting autobiography must be trailed in a leading national newspaper to ensure maximum coverage ahead of its release.

For instance, the Paris Saint-Germain forward, who continually refers to himself in the third person, notes: “An injured Zlatan is a properly serious thing for any team.”

When Ridley and Halsey lost a publishing deal they determined to print it themselves — in Lithuania.

Lessen outside influences

Ridley’s book on Adams contained a plethora of sensational snippets from the footballer”s life, not all of them savory and saccharine.

Drown out the detractors

Fans from across the globe were able to get a personalized digital autograph on e-books from Beckham, during a session that included a question and answer section.

That dictum is especially crucial if your sporting figure isn’t particularly effusive at the outset — as the relationship between the two grows so does the material.

Mining the seam

Despite smashing UK sales records by selling 115,547 in its first week of release and making £1.4 million ($2.24m), Ferguson is still hitting the road for a series of speaking events to promote his autobiography.

Press the flesh

Perhaps the most obvious commandment for any sporting book is that the subject matter has to be interesting.

“There isn’t the bravery or the courage anymore in publishing especially with anything that isn’t mainstream.”

Capture the voice

“With the Adams book (the process) took about 18 months,” Ridley said.

From former Manchester United manager Alex Ferguson to ex-England captain David Beckham it seems everyone is releasing autobiographies in a blaze of promotion and headline grabbing excerpts — and all in time for Christmas.

“As a journalist you are used to meeting deadlines and of course you don’t get paid until you deliver the manuscript.. “What has been created is ambitious but it should be a fantastic event.

Be determined

Read: Keane hits back at Ferguson

Any autobiography worth its weight is bound to offend someone or other — the more the better in terms of publicity — but it is important the author sticks to his guns.

Obviously, the publisher is king in the process but Ridley says it is important to keep their influence — and pressure — to a minimum.

But the hard work has been worth it with Halsey’s book garnering bags of column inches in the media and plenty of publicity.

“The publishing industry is in a mess in terms of the digital revolution, especially selling books in hard cover and paperback,” Ridley said.

“I have never been told how to structure a book, though in the editing process they might come back and say we need more of this and we would have a discussion about that.”

Trying to capture the authenticity of the subject’s voice and cram the book full of interesting anecdotes can be a daunting task.

“Don’t forget this was in the days before the Internet, which meant research was a lot more time consuming

Kentucky Derby 2014: Five Betting Odds Questions – Louisville Horse Racing

Maryam Louise is a longtime resident of the Bluegrass State and has lived in the shadows of Churchill Downs in Louisville, Kentucky over the past two decades. Currently, she writes for a number of horse racing and betting websites, as well as relying on her friends in the multiple facets of the equine industry for writing inspiration. In addition to being a fan of horse racing, she has also had a chance to get to know jockeys, horse groomers, and betting clerks as an ESL instructor. You may contact Maryam with your comments and questions.