On Location Experiences Acquires Anthony Travel

On Location Experiences specializes in custom domestic and international

event and hospitality experiences in the worlds of sports and

entertainment. “As the number one authority in

sports travel, John Anthony and his team immediately provide us with

important new expertise that will transform our company and position us

well for future growth. Our people, values and core

purpose align extremely well with the On Location team and vision.”

Based in Dallas, Anthony Travel was founded in 1989 and currently

partners with 67 universities, – along with many amateur and youth

sports organizations – to provide creative and comprehensive travel

management services. The integration with On

Location Experiences forms an unmatched vertical offering of

hospitality, experiential and travel management services.

“John Collins, Jon Bon Jovi, Gerry Cardinale and George Pyne are people

and partners we believe in and who share our core purpose of helping

people experience and enjoy the world. Adding the travel component enables us to go

deeper with our existing core business, offer fans a more complete and

customized experience and creates unlimited new opportunities with major

international events.”

Added Anthony, “We’re going to be exposed to the best practices in the

guest experience world while taking on exciting new projects. On Location is the official event and hospitality

business of the NFL, providing proprietary fan access to marquee NFL

events, including the Super Bowl, Pro Bowl, NFL Draft, and International

Series Games in London and Mexico City. For more

information, go to www.BruinSportsCapital.com.

About Anthony Travel

NEW YORK–(BUSINESS WIRE)–On Location Experiences, a premium experiential hospitality business

owned by Bruin Sports Capital, RedBird Capital Partners, 32 Equity (the

entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi,

today announced the acquisition of Anthony Travel. Anthony Travel is the

largest university and sports travel management company in the country. He will also

remain CEO of the continuing Anthony Travel business within the On

Location Experiences platform. On Location is expanding its

offerings through new partnerships, including the acquisitions of

Anthony Travel, the nation’s largest provider of sports and travel

management services, and Runaway Tours, the VIP hospitality business for

premier music acts that was founded by Bon Jovi.

“Joining On Location Experiences will drive transformational growth for

our company and new opportunities for our people and current clients,”

said John Anthony. George Pyne, an international business executive, founded

Bruin Sports Capital in 2015. With this

partnership, we are well-positioned for success and know the best is yet

to come for Anthony Travel, our clients and our people.”

Anthony Travel is the nation’s largest provider of sports travel

management services. Key industry partners include Disney Sports and ESPN Events.

RedBird Capital Partners is a New York and Dallas based principal

investment firm focused on providing flexible, long-term capital in

growth equity, build-up, and structured equity investments to help

entrepreneurs grow their businesses. Anthony Travel delivers exceptional service at

300-plus domestic and international events annually and is the largest

contractor of group hotel rooms, airline seats and bus charters in

sports.

Bruin Sports Capital’s global access and wherewithal will position the

company for unparalleled value creation opportunities. The

Boston College-Georgia Tech game on Sept.

As part of this deal, John Anthony will become an equity holder in On

Location Experiences and will join its board of directors. For more

information, go to www.anthonytravel.com.

About RedBird Capital Partners

Bruin Sports Capital is a privately held international media, sports,

marketing and branded lifestyle company. Financial terms of the investment were

not disclosed.

One of the highlights of Anthony Travel’s international work was

managing the travel needs of more than10,000 fans in Dublin for college

football’s 2012 Emerald Isle Classic between Notre Dame and Navy. Bruin Sports

Capital’s investor base, along with Pyne’s reputation, will allow access

to the best deals, and will provide a long-term and flexible capital

structure, operating expertise and a heightened speed of execution. With 40 offices nationwide, Anthony Travel partners

with nearly 70 of the nation’s most prestigious universities, along with

leading amateur and youth sports organizations, to provide comprehensive

travel solutions and unforgettable experiences to teams, alumni and fans

at more than 300 domestic and international events annually. WPP, the world’s largest communications services

group, is leading Bruin Sports Capital’s international syndicate of

investors. 3, 2016 in Dublin will be

Anthony’s fourth college football game in Ireland.

About On Location Experiences

About Bruin Sports Capital

On Location Experiences is a premium experiential hospitality business

owned by Bruin Sports Capital, RedBird Capital Partners, 32 Equity (the

entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi. Pyne’s twenty-five year record of

accomplishments in building businesses and superior management teams led

to the transformation of both NASCAR and IMG, creating billions of

dollars in shareholder value for the respective companies. “Over 26 years we’ve grown by aligning with

exceptional people and iconic brands. RedBird seeks investment

opportunities in growth-oriented private companies in which its capital,

investor network, and strategic relationships can help prospective

business owners outperform operationally, financially and strategically

by virtue of RedBird’s involvement. Together, we aspire to create

lifetime experiences for guests around iconic events. Bruin Sports Capital raised

$250 million in equity capital, which provides for $500 million dollars

in buying power to acquire, operate and build businesses in the

respective segments. For more information, go to www.RedBirdCap.com.

“Anthony Travel is the perfect fit as we continue to expand the services

and offerings within the On Location Experiences platform,” said John

Collins, CEO of On Location Experiences. Anthony

Travel is a division of On Location Experiences, a premium experiential

hospitality business owned by RedBird Capital Partners, Bruin Sports

Capital, 32 Equity (the entity that oversees the NFL’s private equity

efforts), Jon Bon Jovi and John Anthony. We’ll have

more resources and technology behind us and with increased volume, there

will be tangible benefits for our client organizations and travelers.”

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