told CNNMoney that this was their biggest non-sports betting event ever, eclipsing gambling on the Royal baby and any past election.
They’re now taking bets on who will become the next U.K.
The bet in this instance was very simple: Choose whether the U.K.
The odds set by the bookmakers predicted that voters would choose to remain in the EU. real estate sector. would leave was guaranteed a bigger payout as the referendum drew closer. prime minister.
Opinion polls in the immediate run-up to the referendum showed the vote was split about 50-50.
Related: Brexit’s existential threat to Europe
Bookmaker William Hill said the biggest bet staked on the outcome of the referendum was £100,000. is known for its active sports gambling market, with millions of pounds bet on soccer matches and horse racing.
A William Hill representative said she later told the company, “My sadness is for the wider implications of the result, which is far more important than personal financial loss.”
Economists had long been warning that a British vote to leave the EU would slam the economy, currency, financial markets and the U.K.
Major publicly traded bookmakers in the U.K.
Paddy Power Betfair said its biggest individual winner received a payout of £99,000 based on a bet worth £18,000.
CNNMoney (London) First published June 25, 2016: 3:41 AM ET
. The London-based gambler who placed the bet lost it all because she predicted the U.K. will vote to remain in the European Union or leave.
Overall, more people put small bets on Leave, while a smaller number of people placed large bets on Remain. But bookmakers are increasingly expanding into non-sports betting.
“The betting industry as a whole would have taken £150 million in bets,” estimated a representative at gambling firm Paddy Power Betfair. would vote to remain in the EU. That works out to over $200 million. Anyone that bet that the U.K