Katy Perry’s Boobs — Now Super Bowl Prop Bet … Cleavage or No Cleavage!?

Good luck.

Translation — if you bet “no,” $100 gets you $350. and get this — you can bet on who Barack Obama will pick to win the Super Bowl. 

0128_katy_perry_sultry_footer For more sports stories, check out tmzsports.com!

– The coin toss

– Color of the Gatorade thrown on the winning coach 

– Hoodie type worn by Bill Belichick (sleeves vs.  

The cyber-gambling site BetOnline.ag is offering up a bet — where you can place money on whether you think Katy will show cleavage or no cleavage during her Super Bowl halftime show. 

Now Super Bowl Prop Bet

Cleavage or No Cleavage!?

Some other prop bets?  

“Yes” is -500

“No” is +350

… the odds are STRONGLY for boobage: . shorts  vs. no sleeves) 

– Katy Perry’s wardrobe at the beginning of Halftime (pants vs. If you bet “yes,” you need to wager $500 to earn a measly $100. 

EXCLUSIVE

0128-katy-perry-super-bowl-tmz-01Katy Perry’s boobs could make you A LOT of money — because they’ve just become the focal points of a new Super Bowl prop bet … TMZ Sports has learned. dress or skirt)

– Length of the National Anthem 

1/28/2015 11:30 AM PST BY TMZ STAFF

Right now ..

The Richest People In The World

1 for the past four years. American gambling tycoon Sheldon Adelson, who added $11.5 billion to his pile, makes it back into the top ten for the first time since 2007. Worth $25 billion, he moves up 20 spots.

Close

More from Forbes:

- See more of The World’s Billionaires 2014

- Youngest Billionaires of 2014

- Notable Newcomers To The Billionaires List

5. Our global wealth team found 1,645 billionaires with an aggregate net worth of $6.4 trillion, up from $5.4 trillion a year ago. Amancio OrtegaNet Worth: $64 B Age: 77 Source of wealth: Retail

FULL LIST: The Richest People On The Planet

Still not all countries-or tycoons-had good years. The company’s COO, Sheryl Sandberg, joins the ranks for the first time, as does Facebook’s longtime vice president Jeff Rothschild. 4. Spanish clothing retailer Amancio Ortega (best known for the Zara fashion chain) retains the No. But wealth is spreading to new places.

The year’s biggest dollar gainer was Facebook’s Mark Zuckerberg, whose fortune jumped $15.2 billion, to $28.5 billion, as shares of his social network soared. Christy Walton” width=”52″ height=”52″/>Net Worth: $36.7 B Age: 59 Source of wealth: Wal-Mart

10. Also, thanks to a $19 billion deal (including restricted stock) with Facebook, WhatsApp founders Jan Koum and Brian Acton join the ranks of Silicon Valley's wealthiest for the first time. We found billionaires for the first time in Algeria, Lithuania, Tanzania and Uganda. Warren BuffetNet Worth: $58.2 B Age: 83 Source of wealth: Berkshire Hathaway

Thanks to the tech boom, and strong stock market, the U.S. once again leads the world with 492 billionaires, followed by China with 152 and Russia with 111. Another first: A record net worth of $31 billion was needed to make the top 20, up from $23 billion last year.

3. Indonesia, whose currency tumbled 20% against the dollar, now has 8 fewer ten-figure fortunes. Altogether 100 people dropped out of the ranks, while another 16 passed away.

<img class=Net Worth: $34.7 B Age: 66 Source of wealth: Wal-Mart

Roughly two-thirds of the billionaires built their own fortunes, 13% inherited them and 21% have been adding on to fortunes they received. In total, there are 172 women on the list, more than ever before and up from 138 last year.

2. Also for the first time, an African, Aliko Dangote of Nigeria, breaks into the top 25. Tech, and more specifically Facebook, helped propel numerous fortunes lately. Bill GatesNet Worth: $76 B Age: 58 Source of wealth: Microsoft

The Richest People On The Planet: Click to see full list

. Sheldon Adelson” width=”52″ height=”52″/>Net Worth: $38 B Age: 80 Source of wealth: Casinos

9. Other notable newcomers include World Wrestling Entertainment CEO Vince McMahon, fashion king Michael Kors and Denise Coates of UK online betting firm Bet365.

<img class=Net Worth: $48 B Age: 69 Source of wealth: Oracle

6. David KochNet Worth: $40 B Age: 73 Source of wealth: Diversified

Forbes: The ranks of the world’s billionaires continue to scale new heights-and stretch to new corners of the world. Charles Koch” width=”52″ height=”52″/>Net Worth: $40 B Age: 78 Source of wealth: Diversified

Bill Gates is back on top after a four-year hiatus, reclaiming the title of world’s richest person from telecom mogul Carlos Slim Helu of Mexico, who ranked No. Carlos Slim Helu family” width=”52″ height=”52″/>Net Worth: $72 B Age: 74 Source of wealth: Telecom

6


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Dropbox can now open shared links on Android and iOS

In short, the button lets you launch desktop applications right from the web — if you’re previewing a file in your browser that already lives in the Dropbox folder on your computer, you can just open it immediately in its native application.

Dropbox-ios-links-screenshotsDropbox-ios-links-screenshots

In other words, Dropbox is closing the gap on mobile. Being able to view content shared with you directly within the Dropbox mobile app is an entirely new paradigm in our apps that required us to re-engineer large parts of our codebase.”

Dropbox-android-links-screenshotDropbox-android-links-screenshot

The addition essentially means that tapping on a Dropbox shared link on your mobile device will open the file or folder right in your Dropbox app. As a result, you get previews for documents and photos, as well as a straightforward way to save the file or folder directly to your Dropbox account. With offices around the wor…read more >>

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Until now, opening a shared link would send you to the Dropbox sign-in page on your mobile browser. Mobile productivity is a big priority for the company, and though Berggren thinks it is “still early” days, the company wants to reduce the number of clicks (or taps) to get work done, while also supporting more and more platforms.

Dropbox today updated its app for Android and iOS to finally properly support shared links. “Given that in-app shared links span not only iOS and Android, but also the mobile web and our platform, we spent a few months building and fine-tuning the feature,” Henrik Berggren, product manager at Dropbox, told VentureBeat. Today, over 300 million people across every continent rely on Dropbox to get stuff done. The change means that you can now finally “use all the same Dropbox features for shared content as you do with your own content,” Berggren said.

If the file or folder is already in your account, the Dropbox app will open it so you can move, rename, or favorite it for offline access. Android users can choose to always directly open files within the Dropbox app, while iOS users simply select “Open in app” when they tap a shared link.

Dropbox can now open shared links on Android and iOS | VentureBeat | Cloud | by Emil Protalinski

Today’s release is only for Android and iOS. “There were also a number of new and interesting technical challenges we needed to solve. Earlier this month, Dropbox added an Open button to its desktop client. This shouldn’t be surprising; with Windows 10 around the corner, and Dropbox increasingly working closer with Microsoft, we expect a universal app that works on PCs as well as mobile devices is in the works.

More information:Dropbox

Dropbox is the home for your most important stuff–now we’re bringing it to life with a growing family of products. Furthermore, because Dropbox supports Microsoft Office not just on the desktop but on mobile too, if the shared link is to a Microsoft Office file, you can edit it right from the Office apps (Word, Excel, or PowerPoint) on your Android or iOS device.. As for Windows Phone, Dropbox told VentureBeat it has a different launch plan and roadmap for the platform. You can download the new version now directly from Google Play and Apple’s App Store.

This may seem like a very straightforward feature, but Dropbox does have to ensure it works properly across various devices (this update doesn’t change the Dropbox app’s requirements: Android 4.0.3+ or iOS 7+)

OnlineCasino.dk launches anti-horse racing cruelty petition to help save the lives of thousands of horses

OnlineCasino.dk strongly urges anyone who appreciates the unique beauty of these noble, gentle creatures to sign its petition so that together, we may put a stop to the needless suffering races horses are forced to endure.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50318899&lang=en

A degrading and dangerous sport

Horse racing is much-loved and well-established sport, popular with sports fans and gamblers the world over. This popularity has transformed the sport into a billion-dollar industry. OnlineCasino.dk believes it is now time to put a stop to this and launched an online petition calling for horse racing to be banned.

Every year, more than 10,000 horses die in racing-related incidents.

In Denmark alone, approximately 60 horses die a year – more than one a week.

Thoroughbred horses are intentionally inbred to maintain genetic traits that are dangerous for the horse (such as short legs and wider frames).

Most horses bred for racing never make the grade, and are ‘disposed of’.

Those that do are usually exposed to harsh training regimes too early in their lives, resulting in serious injury and health problems.

Instead of allowing them time to heal, injured horses are frequently raced anyway, or destroyed on cost grounds.

It’s time to act

The following facts and statistics amply demonstrate this:. Countless more are forced to endure injury and suffering on a daily basis. And with big money on offer, the horses themselves are frequently exploited.

For further information, please visit OnlineCasino.dk

As any gambler will tell you, sports betting can be an exciting and rewarding hobby. But when the welfare of a living creature – human or otherwise – is jeopardized, lines have to be drawn.

COPENHAGEN, Denmark–(BUSINESS WIRE)–Every year, more than 10,000 horses around the world lose their lives due to racing-related incidents

How I Made a Fortune at Blackjack…

Using a 4-deck shoe of cards, Multiplayer Blackjack encourages optimal strategic play and card-counting – good players tend to do very well.

Here’s the hot site we found recently – if you can’t beat the house at blackjack but think you’re better than the average player, then try out your blackjack skills at http://www.gameaccount.com/, a skill gaming site.

COPYRIGHT 2007 PR Newswire Association LLC

No portion of this article can be reproduced without the express written permission from the copyright holder.

CONTACT: For more information on Person-to-Person Blackjack or Skill Gaming contact: Meir Moses, Freelance Gaming Journalist, meirmoses@yahoo.co.uk, +44-(0)7813-701169

Colin, a 42-year-old fanatic blackjack player from South London, found the site looking for his favourite game. This is exactly the game serious blackjack players want – no one else actually offers this game online. Then, starting with an imaginary chip stack of US$1,000 the objective is to build it higher than your opponent over five, ten or forty rounds of cards. Playing live head-to-head, I can count cards, raise my bets at will, defend my stack and outmanoeuvre my opponent. All rights reserved.

When you’re 300 chips behind going into the final hand, staking strategies are guaranteed to tax your brain and perfect strategy goes out the window! We look forward to Colin’s “How I made a Fortune” book next year!

So how does it work? At stake is a wager ranging from GBP1 to GBP500 (or other currencies). Hot on the heels of the poker revolution, person-to-person blackjack is the latest money-spinner. Sadly, whilst the “How I made a fortune” books continue to sell, the loopholes they exploited have since been closed and casino blackjack rules aren’t what they used to be. In a couple of months, I’ve built over GBP2,000 in winnings taking money off the more casual players.”. Better yet: it doesn’t sound as though the loophole will be closed any time soon…

Copyright 2007 Gale, Cengage Learning. Removing this vested interest means there’s no risk of the loophole closing soon! In this great twist on the casino classic, players compete live against each other, not the ‘house’, to outplay their opponent in real-time multiplayer tournaments.

Person to person Blackjack at http://www.gameaccount.com/ has also won an eGaming Award for the most innovative gaming product of 2006 – not sure of the criteria they used to judge this but it doesn’t sound bad when competing with the world’s top casino and gaming sites.

Yeah Yeah, you’ve Heard That one Before, but Here’s an Award-Winning Multiplayer Game That Really Does Sort the Men From the Boys

LONDON, April 11 /PRNewswire/ — You must have heard about egghead mathematicians taking out casinos a few years ago with their optimum-play blackjack strategies. The idea is that you outwit a live opponent in a thrilling game of skill where the house has no interest in who wins. But apparently, there’s a new way to make money playing casino games. “I have finally found a home

The Importance of improving your Casino Game and Poker Strategy skills before gambling by Keepitcasino team

keepitCasino.com was launched in 2011 with its main purpose of providing free educational material on most online Casino Games. However, it is also possible to use some techniques to enhance your ‘luck’ or statistically improve your possibilities of winning. Again, you should only choose free Websites.

Whether you are a fan of online Gambling games, have some spare time to gamble or you are simply looking to make some extra cash from online Gambling, then why not visit a free Casino Guide website and start improving your Casino Game skills.

There are various Websites that provide free information on how to play online Casino Games but more importantly, how to use various techniques and strategies to better enhance your chances of winning in these games. Since most Casino Games are based on luck, you should consider learning Poker and Texas Hold’em Poker where the need of luck is reduced by the skills and strategies of the Poker Players. It is a known fact that winning in most Casino online games is at the hands of luck. Registration is NOT required and our services are 100% free.

The importance of consulting a Website for free advice on Gambling tips and techniques for various Casino Games is high. Don’t go for the Websites that ask for your money in exchange for some fundamental information relating to Casino Online Game tips or Gambling tips. It provides a wide range of information relating to online Gambling including tips, tricks and free Casino-game strategies. There are plenty of Free Websites out there that provide tips, techniques, strategies and tricks for playing most of the online gambling games.

Many of the Online Gambling companies and Online Casinos are perfectly legal companies that are being traded at stock markets around the world.

A good Website to learn various techniques and strategies on most Online Casino Games as well as Poker Strategies, is keepitCasino.com. According to scientists, online gambling can be better monitored and can be more controllable to avoid problem gambling than traditional forms of land-based gambling. Traditional gambling devices, such as slot machines in casinos or video lottery machines at race tracks tend to be far more addictive than online gambling.

The Importance of improving your Casino Game and Poker Strategy skills before gambling

 by: Keepitcasino team

. This is especially the case when playing Online Poker and Online Texas Hold?em Poker.

Scholarly and scientific evidence does not support the claim that Onine Casinos are more suspectable to money laundry than land-based gambling. Before betting on any online games, you should improve your skills by visiting a site that will guide you through these games. No registration is required on this Website. Even if all casino games are based on luck, that doesn?t mean that you could improve your possibilities of winning by using various techniques. If you are thinking of playing Online Poker or Online Texas Hold’em then you should seriously consider visiting a Website that will help you improve your Poker skills

Sports betting vs. the stock market: Which is riskier?

He asked for his identity to be withheld due to legal concerns.

“A lot of people regard investing as gambling, but I frequently say no. While many stocks offer steady returns, investors sometimes hit the jackpot (think: buying Apple back in early 2009 or Tesla in 2012).

All or nothing: Gambling on sports tends to be a zero-sum game. For example, a stop-loss order instructs a broker to dump a stock when it tumbles below a specific price.

Those are pretty good odds.

The betting appeal: Americans bet an estimated $380 billion each year on sports. People often invest in funds that buy dozens or even hundreds of stocks, which helps reduce the risk.

But don’t let those similarities fool you. Which casino in Atlantic City, Las Vegas or Macau pays the bettor 73% of the time?” said Sam Stovall, chief investment strategist at S&P Capital IQ.

Related: How $2 billion Clippers bet could pay off

“You can hold onto your betting tickets all your life, but you’re not going to get squat,” said Stovall. A bettor gambling on the Green Bay Packers will instantly lose his or her entire $500 bet if Aaron Rodgers and his teammates fail to win or cover the spread.

They both believe they can predict the future, and they sometimes fall into the trap of making decisions with their hearts instead of their brains. And of course, they both hate to lose.

Such hedging tools are not as readily or even feasible to sports gamblers, Fine said.

“Betting is more difficult and riskier,” said one resident of Hoboken, New Jersey, who bets on illegal gambling sites and also invests in stocks. The stock might go up and down some, but it typically doesn’t go to zero.

And investors have greater access to tools that can minimize the risk of losing money.

However, someone sinking $500 into Apple stock has little risk of losing that entire initial investment, especially in the short term. Gambling on sports may be more fun, but it’s definitely a more risky use of money than putting it in the stock market.. And in neither instance can you be guaranteed to be correct,” said Randall Fine, managing director of The Fine Point Group, one of the casino industry’s largest consulting firms.

Green Bay Packers sports gambling

Even the unlucky investors who jumped into the market at its peak in October 2007 eventually made their money back when stocks reclaimed their pre-recession levels in 2013.

To put it another way, the stock market is a lot more forgiving than the MGM Grand (let alone your local sports bookie).

CNNMoney (New York) August 31, 2014: 8:14 AM ET

That’s the percentage of time that Stovall’s research shows the S&P 500 — the gold standard in the stock market — has increased in value during the years since 1926.

Related: 4 reasons September could be good for stocks

A stock can theoretically be held onto for an infinite amount of time, but a sports bet can end in the blink of an eye.

The same can’t be said for those who bet big on the Denver Broncos last Super Bowl.

Gamblers and investors also have far different time horizons.

At the same time, investing in stocks actually carries higher upside potential. Heck, even his commercials are funny.

Investors also have the ability to spread their money out among many stocks.

Related: Apple and 9 other stocks hit new records

“A large, steady company has a low chance of plummeting and causing you to lose all your money, but even Peyton Manning doesn’t cover the spread sometimes,” he said.

But take it from one person who has lots of experience in both worlds.

In the long run, investors have the chance to make more money because there are fewer downside risks.

“You’re making a wager based on some facts and some intuitions. Gambling on football star Peyton Manning to win might seem like a safe bet, especially compared with picking winners in the stock market.

Manning is really, really good at what he does for a living. It’s easy to see why fans may be tempted to gamble on their favorite teams and athletes

Web Analytics For Sharepoint 2010 Track Visitors To Your Content Pages

How many sites exist (Number of Sites);

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Las Mejores Prácticas De Medios Sociales Para Los Empleadores En Facebook By: Stam Bett | Feb 6th 2015 – La competencia para atraer a los mejores talentos es feroz en estos das, y los empleadores tienen que hacer un verdadero esfuerzo para diferenciarse.

Internet Marketing Can Be Tricky, But Learning To Use Proven Marketing Strategies Can Be A Lifesaver By: Jones Petric | Feb 5th 2015 – Strategic internet marketing can take some work, but once you get the hang of it, its really easy. What queries have high failure rates (Failed Queries);

4. Who visits your sites (Top Visitors);

3. To make this task easier many known software companies have come up with web analytics tools to help users find which content is popular and which is not. Web analytics tool will help you customize your SharePoint farm to best meet their needs.

About the Author:

-

. Excel is a power analytics tools and makes it easy for non technical users to add your own charts, set specific filters, and combine data from multiple reports. To put it in simple words, Web Analytics reveals which content is most popular and which is not.

Take advantage of SharePoint Web Analytics tool and other useful features of SharePoint 2010 hosting, SharePoint Foundation hosting or SharePoint Server 2010 – with shared or dedicated hosting by a SharePoint 2010 hosting provider.

Web Analytics Reports

In SharePoint 2010, the Web Analytics reports that are available out-of-the-box provide insights into the behavior of users of your SharePoint sites. Shop. Work. It can be configured to display the most viewed content or the most frequent search queries in the site. Best Bet Usage, Search keywords, etc;

Custom Web Analytics Reports

It is possible to create your own custom web analytics reports by using the Customize Report button under the Analyze tab in the Ribbon. Play. A large amount of traffic comes to your website through blogging.

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* Traffic Web Analytics reports: Traffic Web Analytics reports provide metrics such as:

1. These are just a few of the things GM wants to offer drivers through their new 4G LTE connectivity available to OnStar subscribers. Now administrators can simply look through each of the Best Bet suggestions and easily accept or reject them. Moreover, by reading the article you will come to know about the fact that the process of rank building takes time and it calls for no black magic.

Defining Digital Marketing Agency By: Sonu Parashar | Jan 28th 2015 – The work of a digital marketing agency is to advertise your business online and increase your web presence in order that more users will know about you and become your customers and later promoters.

Site Navigation:

ArticleSnatch Authors:

Article Originally Published On: http://www.articlesnatch.com

For Publishers:

Build it and they will come! But it is very important that you know who are the visitors to the SharePoint site and where do they spend most time. To access the Best Bet Suggestions, go to Site Actions, click on Site Collection Web Analytics Reports, and the click on Best Bets Suggestions on the left navigation.

Web Analytics Web Part: The Web Analytics Web Part is mainly created for Site Managers. In addition, the data within Excel is refreshable, which means that, once you customize the report, it will always be up-to-date with the latest data.

Features of Web Analytics Tool

Best Bets Suggestions: Best Bets allow search administrators to determine what the most relevant search result is for a given keyword. How much traffic your site gets (Number of Page Views);

2. Starting at $20 per month, OnStar subscriptions will provide subscribers …

Don’t Go It Alone-tips For Effective Internet Marketing By: writeragain | Jan 29th 2015 – Internet marketing is a great idea for promoting your product or company by advertising to consumers all around the globe.

Rank Building Process Takes Time By: Sonu Parashar | Jan 28th 2015 – This article throws light on rank building methods.

By: Adrian Gates

For Everyone:

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Digital Marketing, Displaying A Manifestation Of Advancing In Business By: jack rollsony | Feb 11th 2015 – There are a few advanced promoting courses accessible both online and in universities and colleges. What is the total disk drive space user (Storage Usage);

2. Nevertheless, before you take in more of these courses, let us realize what superior advancement is about.

How Can Online Marketing Be A Force Multiplier For Your Business? By: Chandra Shekhar | Feb 11th 2015 – Online marketing has fast emerged as one of the most powerful and affordable mediums to advertise a business. The gimmicks are the key to bringing in a ton of business without wasting too much time or money on fancy advertisements.

Safe Way To Get Website Traffic By: Gaurav Heera | Feb 4th 2015 – There are several theories about the web traffic . Likewise, SharePoint 2010 too has integrated a Web Analytics feature, which helps you collect, report, and analyze the usage and effectiveness of your SharePoint 2010 deployment. The data in the Web Part is continuously refreshed as new content or new search queries become more popular.

All in all, Web Analytics in SharePoint 2010 will help you better understand what users want from your site, what are the popular content on your site, etc. Daily Unique Visitors, Top Destinations, Top Browsers, etc;

* Search Web Analytics reports: Search Web Analytics reports give you insight into what users are searching for. What were the most used search terms (Top Queries);

3. How many times users searched (Number of Queries);

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Gm Turning Its Cars Into Rolling (local) Search Engines By: Mimi Naghshineh | Jan 30th 2015 – Eat

Booked! 10 things to know about celebrity sporting autobiographies

“For guns, read books. Now advances are very poor and you get what you can for serialization rights.”

“I have never been under pressure from a publisher and I have never extended a deadline,” he said.

Read: Alex Ferguson’s book: 10 things you need to know

The odd five minute chat here or there isn’t going to cut it — an author needs to live and breathe his subject for months if not years.

While a big name can usually be guaranteed to bring with them a loyal following who will buy whatever they release, the more casual observer needs a little more persuasion.

All but one of the six dates dotted around the UK have sold out and cost £40 a ticket, which includes a signed copy of the book that is currently retailing at £25 ($40).

“The subject of the book has to be honest about these things,” Ridley told CNN. “You get worried they are ignoring the depth of the book,” Ridley says. “Such is the difficulty of selling books. Initially we did three months of interviews — about 40 hours of tape.”

But get the ex-England captain talking about the influence of Alex Ferguson on his career or any of his famous ‘hairdryer’ moments and people will be gripped.

Another focused on former footballer Steve Claridge’s issues with betting while his most recent, on former English Premier League referee Mark Halsey dealt with his recovery from cancer.

Ian Ridley is the author of Mark Halsey’s autobiography Added Time: Surviving Cancer, Death Threats and the Premier League.

An extension of ‘drowning out the detractors’ includes a commitment to getting the book out on the streets in the first place.

Get it serialized

One good example is the recent autobiography of Swedish striker Zlatan Ibrahimovic, entitled ‘I am Zlatan’, that manages to captures his supreme confidence.

Not only does this help to prick the nation’s consciousness it can provide some valuable income in a world where the digital market is shredding the publishing industry slowly and steadily.

Any publicity is good publicity

“I love the interaction with my fans, but not only will I be able to do this in London, I will be able to sign for them in locations across the world.”

“Publishers have been burnt by ordinary sports books that were so dull, but that huge sums had been paid for. “As a writer you have to press ever detail out of them and make sure you draw out the material.”

Despite huge chunks of Ferguson’s books being reproduced — much to the chagrin of his ghostwriter Paul Hayward — it helped get the juicier bits of the text out in front of the public.

Story telling

Embrace the digital revolution

But with the help of one respected author of several big football autobiographies, Ian Ridley, whose book on former England captain Tony Adams sold a million copies, here are 10 key components to a successful sporting tome.

But after pointing out the consequences to Dein of attempting to gag Adams, Ridley saw the ex-Arsenal vice-president’s attitude completely change upon the book’s publication.

Ridley’s most famous subject was former England soccer captain Tony Adams, who famously battled alcohol addiction throughout the most successful parts of his career.

There followed three months of under-the-radar work that felt like the plot of a spy novel,” Ridley said. “Ghostwriting is much more of a skill than is recognized.”

Any book must bring the character to life in their own words — it is no good having David Beckham hypothesizing over the French renaissance period.

Serialization deals sometimes outweigh the advance for a book thanks to a lot of big names releasing books than turned out to be big duds.

Not only does this help with sales but it also helps to keep Ferguson and his book in the public eye, with many newspapers — both regional and national — covering the events.

They are global sporting superstars, and they’ve got a story to tell.

These days social media plays a huge role in the promotion of sports books with Twitter and Facebook campaigns an integral part of any launch.

When the proofs were sent to David Dein — then former vice-president of Adams’ club Arsenal — he was deeply unhappy says Ridley and was worried it painted the club in a bad light.

“I always like innovative and original ideas,” said Beckham. But any publicity is good publicity.

But whether the intention is to set the record straight, settle a few old scores or simply tell it like it is, the majority tend to live and die by their ghost writer.

That old adage rings true even more than ever in the instant digital world of today.

As part of Beckham’s media blitz the public were invited to a ‘global book signing’ via the former Los Angeles Galaxy star’s Facebook page, whch has 30.5 million ‘likes.’.

“When the book was released Dein came over to me with a smile on his face and said it was flying off the shelves in the club shop. He was delighted.”

“You have to capture their voice,” Ridley explains. I was introduced to a middle man who ran the merchandise to printers in Lithuania.”

Story highlights

Several high-profile figures have recently released sporting autobiographies

Alex Ferguson, David Beckham and Zlatan Ibrahimovic all have books out

But what are the 10 key commandments for a successfully ghostwritten tome?

Author Ian Ridley explains the vital ingredients necessary to produce a best seller

Any self respecting autobiography must be trailed in a leading national newspaper to ensure maximum coverage ahead of its release.

For instance, the Paris Saint-Germain forward, who continually refers to himself in the third person, notes: “An injured Zlatan is a properly serious thing for any team.”

When Ridley and Halsey lost a publishing deal they determined to print it themselves — in Lithuania.

Lessen outside influences

Ridley’s book on Adams contained a plethora of sensational snippets from the footballer”s life, not all of them savory and saccharine.

Drown out the detractors

Fans from across the globe were able to get a personalized digital autograph on e-books from Beckham, during a session that included a question and answer section.

That dictum is especially crucial if your sporting figure isn’t particularly effusive at the outset — as the relationship between the two grows so does the material.

Mining the seam

Despite smashing UK sales records by selling 115,547 in its first week of release and making £1.4 million ($2.24m), Ferguson is still hitting the road for a series of speaking events to promote his autobiography.

Press the flesh

Perhaps the most obvious commandment for any sporting book is that the subject matter has to be interesting.

“There isn’t the bravery or the courage anymore in publishing especially with anything that isn’t mainstream.”

Capture the voice

“With the Adams book (the process) took about 18 months,” Ridley said.

From former Manchester United manager Alex Ferguson to ex-England captain David Beckham it seems everyone is releasing autobiographies in a blaze of promotion and headline grabbing excerpts — and all in time for Christmas.

“As a journalist you are used to meeting deadlines and of course you don’t get paid until you deliver the manuscript.. “What has been created is ambitious but it should be a fantastic event.

Be determined

Read: Keane hits back at Ferguson

Any autobiography worth its weight is bound to offend someone or other — the more the better in terms of publicity — but it is important the author sticks to his guns.

Obviously, the publisher is king in the process but Ridley says it is important to keep their influence — and pressure — to a minimum.

But the hard work has been worth it with Halsey’s book garnering bags of column inches in the media and plenty of publicity.

“The publishing industry is in a mess in terms of the digital revolution, especially selling books in hard cover and paperback,” Ridley said.

“I have never been told how to structure a book, though in the editing process they might come back and say we need more of this and we would have a discussion about that.”

Trying to capture the authenticity of the subject’s voice and cram the book full of interesting anecdotes can be a daunting task.

“Don’t forget this was in the days before the Internet, which meant research was a lot more time consuming

Kentucky Derby 2014: Five Betting Odds Questions – Louisville Horse Racing

Maryam Louise is a longtime resident of the Bluegrass State and has lived in the shadows of Churchill Downs in Louisville, Kentucky over the past two decades. Currently, she writes for a number of horse racing and betting websites, as well as relying on her friends in the multiple facets of the equine industry for writing inspiration. In addition to being a fan of horse racing, she has also had a chance to get to know jockeys, horse groomers, and betting clerks as an ESL instructor. You may contact Maryam with your comments and questions.